What The Hellz

Hellz Bellz is a NYC-based brand that doesn't give a fuck! Seems like the right mentality to me. Lanie Alabanza-Barcena is the mastermind behind this fly women's streetwear label. She just collaborated with Reebok to introduce a dope, new pair of sneaks. If you know me, you know I am OBSESSED (there's that word again) with sneakers of ALL kinds and you have to give Reebok credit b/c athletic shoe companies NEVER hire women to design sneaks...good job Reebok! I rock a pair of Jeremy Scott for Adidas like everyday so when I heard that HB was teaming with Reebok I was stoked! You can find Hellz Bellz in Reed Space and Atmos to name just a few. However, HB has blown up all over the world and can even be found in my favorite concept store on the planet, Colette in Paris. From Gia inspired winter collections to Kate Moss pin-ups and strong statements, HB is definitely my favorite women's streetwear label at the moment. Well, maybe Pardon My French is numero uno...you decide. Check out Hellz Bellz at www.hellz-bellz.com.

KCROW